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Workshop Name: Retailing Methods and Techniques in Libraries - ONLINE TUTORIAL
Workshop Date:

Available Anytime

Workshop Time: Available Anytime
Workshop Location: You will take this course from your own desktop computer

Workshop Instructor:

Library Education @ Your Desktop - University of North Texas

Kerry McGeath

Workshop Description:















One problem that libraries have is recognizing that they provide a product. Retailers that are successful realize what their product is and they maximize sales as a result. In the private sector, organizations that are confused about that quintessential element - the product - never stay in business long. A narrow definition of what the organization does is essential to survival.

Libraries need to realize that the same principles hold true with the products we provide. If we are not satisfying a latent demand or creating demand for a product then our relevance and, thus, our ability to generate funding wanes.


After this tutorial, you will be able to:
  • Identify and describe the similarities between running a library and a retail operation
  • Define a product and, more specifically, a library product
  • Understand the basics of resource allocation related to library products by utilizing the PAR (Plan, Act and Review) method
  • Use sales techniques to enhance library service and customer satisfaction
  • Utilize methods to measure output and productivity to set predictors of future behavior and accountability in order to control revenue, spending and essential processes


The course addresses these issues and more in a web-based course designed to take about 1 1/2 hours to complete. It contains multimedia elements, external links, pre- and post-tests, and course evaluation modules.
Workshop Certification: No special certifications are associated with this workshop.
CEU Credits:
How to Register:

E-mail: sburton@kcmlin.org
Fax: (816) 461-0966
Phone: (816) 521-7257

Click here for registration form

How This Works:


When your registration has been processed for this class, you will be sent a course code by email.  You will also receive login and course code information so that you may take the course at the time that works best for you.

Membership Information Join KCMLIN today and begin receiving membership rates to all KCMLIN sponsored workshops.  Just click here for an application .
Workshop Costs:

KC Trains/KCMLIN Member:  $15.00

Non KC Trains/KCMLIN Member:  $17.50

Refund & Credit Policy:


Refund & Credit Policy:

Full refunds or credits are available for cancellations made a minimum of seven days prior to the workshop minus a $5.00 administrative fee.

You can transfer to another workshop a minimum of seven days before the workshop with no administrative fee.

Cancellations made less than seven days prior to a workshop receive no refunds or credits.

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Last Updated 6/12/07